It may be past its sell-by date, but for many Danes it’s a tasty proposition: surplus food being sold in a Copenhagen supermarket called Wefood.
It’s awesome that instead of throwing things out they are choosing to sell it for money while supporting a good cause. Selling expired food is legal in Denmark as long as it is clearly advertised and there is no immediate danger to consuming it. “We look, we smell, we feel the product and see if it’s still consumable,” project leader Bassel Hmeidan said.
All products are donated by producers, import and export companies and local supermarkets, and are collected by Wefood’s staff, all of whom are volunteers. The store’s profit goes to charity.
Prices are about half of what they would be elsewhere, but even its biggest fans would struggle to do their weekly shop here. The products available depend on what is available from donors, resulting in an eclectic mix that changes from day to day.