Free Fares – Transit takes on Snowpocalypse! In times when cities are considering the pros and cons of offering free public transport, a step made by the bus service @Cotabus in the city of Columbus (Ohio) seems to go in the right direction. It has offered FREE rides all day on their citywide bus service due to the snow emergency.
This shows incredible leadership on public transport, encouraging people to stay safe and take public transit instead of driving.
This move by @Cotabus not only assures a safe commuting, it has also an impact on the environment by reducing the carbon footprint per passenger and contributing to improve the quality of air in the city.
This initiative is a great opportunity to experiment the impact of free rides on the usage of public transport and the best chance to attract new passengers and try to keep them for ever.