Never has been so hard to throw away trash

Never has been so hard to throw away trash

Green cities

Remember those rubbish bins that looked like happy frogs, to entice children to have fun feeding it with their trash? Well, KesselsKramer has tried entirely the opposite approach with its campaign for Koning Willem I College in The Netherlands. Through a series of ludicrous rubbish bins, the Amsterdam-based agency has made it really difficult for students to discard their litter, challenging their competitive sides.

“The students seem to have some difficulties with throwing away their trash,” says agency co-founder Erik Kessels, “so we decided to make a campaign asking, ‘Throwing away your trash, how hard can it be?’”


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